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SUFC: The Future New 2024/25 kit - sponsored by c2c rail - officially released and available from club shop

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This is the email i sent to the club. My professional hat on....
..




Dear Southend United Football Club,

I hope this message finds you well. I wanted to start by commending the club on the great strides made as a community club. The improvements, such as the scoreboard and clock working in the south, are much appreciated. Keep moving onwards!

However, I am writing to express my concerns regarding the availability of the full kit for kids. My son, like many other young fans, is eager to have the full 3rd kit from the man in red on his Christmas list. Unfortunately, the club shop currently only offers the option to pre-order the shirt, which is quite disappointing.

It is crucial to address this issue promptly, as it could lead to disappointment for many children on Christmas day. My son, for instance, might question the existence of the big man if he doesn't receive the full kit he desires.

I feel that MACRON undervalues us as a club. For example, Gillingham receives better bespoke options for kits, The Gillingham FC Replica Shirt Range | Gillingham Football Shirts (made in Italy not Bolivia) which is frustrating for fans like myself who are passionate about our club's gear. The lack of available merchandise across the board is a missed opportunity for the club to generate more revenue and better serve its fanbase.

While I understand that the club faced significant challenges last season, including the near financial collapse, it is essential to have plans in place, especially for retail. The takeover has been anticipated for some time, and better stock management should have been a priority.

Instead, we have stock that seems to be produced by an amauater if you look at the Southend United Crest (attached)

If MACRON cannot meet the demand and provide the products that our fanbase deserves, it might be time to consider partnering with another firm that can. Liam has a great team at the shop. He should be having the stock that matches his and his team's professionalism Ensuring that the full kit is available for kids is common sense and would help capture the future generation of Shrimpers. Currently, the lack of stock is preventing kids from proudly wearing Southend tops. may change teams. I took great effort to steer my son away from the Premiership local teams. If you can not purchase a kit. he, may question his love. Who can blame him?

In conclusion, addressing these concerns would not only enhance fan satisfaction but also increase revenue for the club. I hope the club will take these points seriously and make the necessary changes.

Thank you for your attention to this matter.

Kind Regards

Darren G
 
View attachment 34646

This is the email i sent to the club. My professional hat on....
..




Dear Southend United Football Club,

I hope this message finds you well. I wanted to start by commending the club on the great strides made as a community club. The improvements, such as the scoreboard and clock working in the south, are much appreciated. Keep moving onwards!

However, I am writing to express my concerns regarding the availability of the full kit for kids. My son, like many other young fans, is eager to have the full 3rd kit from the man in red on his Christmas list. Unfortunately, the club shop currently only offers the option to pre-order the shirt, which is quite disappointing.

It is crucial to address this issue promptly, as it could lead to disappointment for many children on Christmas day. My son, for instance, might question the existence of the big man if he doesn't receive the full kit he desires.

I feel that MACRON undervalues us as a club. For example, Gillingham receives better bespoke options for kits, The Gillingham FC Replica Shirt Range | Gillingham Football Shirts (made in Italy not Bolivia) which is frustrating for fans like myself who are passionate about our club's gear. The lack of available merchandise across the board is a missed opportunity for the club to generate more revenue and better serve its fanbase.

While I understand that the club faced significant challenges last season, including the near financial collapse, it is essential to have plans in place, especially for retail. The takeover has been anticipated for some time, and better stock management should have been a priority.

Instead, we have stock that seems to be produced by an amauater if you look at the Southend United Crest (attached)

If MACRON cannot meet the demand and provide the products that our fanbase deserves, it might be time to consider partnering with another firm that can. Liam has a great team at the shop. He should be having the stock that matches his and his team's professionalism Ensuring that the full kit is available for kids is common sense and would help capture the future generation of Shrimpers. Currently, the lack of stock is preventing kids from proudly wearing Southend tops. may change teams. I took great effort to steer my son away from the Premiership local teams. If you can not purchase a kit. he, may question his love. Who can blame him?

In conclusion, addressing these concerns would not only enhance fan satisfaction but also increase revenue for the club. I hope the club will take these points seriously and make the necessary changes.

Thank you for your attention to this matter.

Kind Regards

Darren G
Completely agree with all you have put. I to am a memorabilia geek.

I have just sent an email as well. I pointed out the various amounts of merch you could pick up back in the Nike days. I will buy anything with the badge on. I pointed out to the team that as a fan who lives a distance away, I only attend a few games a season. When I do visit, I am like a kid in a sweet shop and my credit card is at the ready.
Recently I haven't needed to bring my credit card with me in all honesty! Upon your comments regards to Gillingham, their shop shows what you would expect to see.

I long for an SUFC related Xmas jumper as well. I have been asking for years on one of those. In fact every year I ask!!
 
Completely agree with all you have put. I to am a memorabilia geek.

I have just sent an email as well. I pointed out the various amounts of merch you could pick up back in the Nike days. I will buy anything with the badge on. I pointed out to the team that as a fan who lives a distance away, I only attend a few games a season. When I do visit, I am like a kid in a sweet shop and my credit card is at the ready.
Recently I haven't needed to bring my credit card with me in all honesty! Upon your comments regards to Gillingham, their shop shows what you would expect to see.

I long for an SUFC related Xmas jumper as well. I have been asking for years on one of those. In fact every year I ask!!
I'd like a big Southend beach towel. You see so many other teams whilst you're on holiday, the Shrimpers need representing!
 
I'd like a big Southend beach towel. You see so many other teams whilst you're on holiday, the Shrimpers need representing!
I have one but it was a purchase several years ago.

Some good items on this site. Don't be scared with the $ pricing. Once the item has been selected and you head to the cart whe. You change the delivery location the prices change.


I've not used the company yet but gave seen a couple of items on there that I may purchase. They even have a couple of Christmas jumpers @BedfordShrimper
 
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Completely agree with all you have put. I to am a memorabilia geek.

I have just sent an email as well. I pointed out the various amounts of merch you could pick up back in the Nike days. I will buy anything with the badge on. I pointed out to the team that as a fan who lives a distance away, I only attend a few games a season. When I do visit, I am like a kid in a sweet shop and my credit card is at the ready.
Recently I haven't needed to bring my credit card with me in all honesty! Upon your comments regards to Gillingham, their shop shows what you would expect to see.

I long for an SUFC related Xmas jumper as well. I have been asking for years on one of those. In fact every year I ask!!
Im an exile too, when im back in southend i always coordinate it with a home game, i always factor in time to go to the shop to buy something for myself or 5 year old son.

I walk out 3 minutes later seeing nothing to buy and not even a home shirt in my size.

Its absurd the more you think about it.
 
Gillingham store looks great, it's all the little gifts that make the difference. Has anyone ever produced these for Roots Hall? I'd love one above one of my doors at home...

 
Quite a few years back in hearns day, orient started making their own kit via localised firms set up or appointed by Hearn over which the club not only could control production costs sizing and supply but also provided profit from the income that fed back into the club.
I'm sure between the 11 entrepreneurial cosu members, one or two must have the connections and ability to make something similar happen next season.
 
Quite a few years back in hearns day, orient started making their own kit via localised firms set up or appointed by Hearn over which the club not only could control production costs sizing and supply but also provided profit from the income that fed back into the club.
I'm sure between the 11 entrepreneurial cosu members, one or two must have the connections and ability to make something similar happen next season.
Bring back Crevette clothing! 🤣
 
I have one but it was a purchase several years ago.

Some good items on this site. Don't be scared with the $ pricing. Once the item has been selected and you head to the cart whe. You change the delivery location the prices change.


I've not used the company yet but gave seen a couple of items on there that I may purchase. They even have a couple of Christmas jumpers @BedfordShrimper
Wouldn't class proper xmas jumpers. Looks ok the stuff. We deserve better as a fan base

Power to the people 💪
 
I had a response from the club


Good afternoon,



Thank you for your email.



I have sent your comments onto Macron’s Head Office, who franchise the shop on the Club’s behalf. I will also ensure that your comments are passed onto the relevant department within the club.


..........

who knows they pass it on. Due to the lack of kids kits at xmas has really ****ed me off. In case you haven't noticed.

last season the club allowed me pay for a chap to design the kits. So, i actual have the email address of the top bloke at Macron who looks after southend. I'm going to email him.

if your a sad git like me and express your disappointment with Macron. PM me happy to share. More voice's are more powerful.
 
My daughter wants the full kit this Christmas I’ve given up hope ..let’s be honest it’s a complete shambles .. and I’m sure would are have sold more kits than gillingham so not sure how they gauge the level of service ? She’ll be getting a Glasgow rangers kit instead . Drives me mad the continuous level of ‘****’ we put up with. With this useless shirt supply and under supplied club shop
 
I wanted to get my four year old son a home shirt but the Macron size guide shows nothing for his age, frustrating that he wants to wear a city or united shirt (living in Manchester with family buying him kits)
 
I wanted to get my four year old son a home shirt but the Macron size guide shows nothing for his age, frustrating that he wants to wear a city or united shirt (living in Manchester with family buying him kits)
Just bought a 4XS for my 2 and half grandson- the 3XS should be fine for a 4 year old.
I agree the lack of full kit is disappointing but in reality how many would they sell? Is this why they’re not available?
 
Just bought a 4XS for my 2 and half grandson- the 3XS should be fine for a 4 year old.
I agree the lack of full kit is disappointing but in reality how many would they sell? Is this why they’re not available?
Possibly, thanks for the heads up on sizing
 
my issue is that surely they could do something where, rather than getting some in stock, people who want one can buy it then it's delivered when it's available? that way if 5,000 people want a shirt they can all get them?
 
Does anyone know where it's possible to get names printed on the back of shirts? My son's requested a GSM if Father Christmas happens to kick Macron up the arse to get more stock in soon...
 

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