Uncle Leo
This cook is an anti-semite
while we're on the kids/reading vibe. Our lad absolutely loves going over to his little bookcase, picking a book out, toddling back to you and sitting and turning the pages. Not so fussed by the stories at the moment, but loves interacting with books and sitting with you to look at them. Seeing as his parents are bookworms we're both pretty chuffed so far.
Yep, that's the way to go. Make books an integral part of every day life and you're well on the way.