I think itās odd if I am honest, such a huge huge positive, that's pretty much petered out to a small press release on the day and that's that.
Itās pretty clear they donāt have a proper communications strategy in place.
I think itās commendable that theyāre not doing this for their egos and it was perhaps telling that they would only appear on stage en masse but this is something they can improve fairly easily.
I think there would be several ways of improving communications. Hereās my manifesto of 11 ways to improve communication:
1. Interview with Justin on the club socials on the clubs future. These could be split into clips and staggered over the next month or one long interview (this could be used to boost sign up to the App/Blues Player or NLTV whatever that is called)
2. More on the website/social media about individual projects. Treat things like the new scoreboard how you would a new signing - have little teaser clips, show progress etc (even under Ron weād get clips about how the new pitch was going, tour of the new training ground). Do behind the scenes videos of the training ground work or the scoreboard operating room. Your audience is craving content. Every project you embark on to improve things think how you can make content out of it
3. Interviews with national media. The fanbase always gets fired up to see us reported nationally. It makes us feel relevant to see it reported in a national newspaper. Make sure you do it once in a while.
4. consortium members sitting individually for in-depth interviews with Chris Phillips. The way the Echo operates now these will be split into two hundred stories anyway but they will help build a narrative of how things are changing/will change for the better. With 10 members you could interview one member each month and make it last nearly a year
5. The Cliffs Part 2. Donāt rely on just this but maybe announce it for several monthsā time to let people arrange to attend and so that they know communication will be coming.
6. Email to season card holders. A thank you for your support and this is what weāre working to do for you would go down really well.
7. Put someone forward for a Q&A with the Trust. Show you value the supporterās group.
8. Hold a press conference - I still donāt understand why there wasnāt one when the deal completed. Get the BBC and ITV local news along. Thereās a portion of the fanbase (and potential fanbase) who donāt read the Echo and arenāt online but who watch the local news. The takeover announcement should have been Justin at the end of the pier with a scarf on eating a Rossiās ice cream.
9. The womenās team. Whatās the plan with them? Can we include them on the website at least?
10. The youths - Aidan Shehu moved to Hull. Massive move for him. Letās celebrate that and show how Southend is a stepping stone to the Championship, how we improve young players. There was something on the Academy twitter page but that was about it.
11. Have someone appear once a month on BBC Essex. Make it a regular thing.
Other than the Cliffs one these seem relatively easy fixes to me?