Well, credit to Ron for an excellent piece of PR. Given how poor Geoff is at it, one wonders why Ron lets him make statements at all on the official site. The suggestion that Geoff's comments were "generic" is not terribly convincing; perhaps a simple apology and an admission that Geoff got it wrong wouldn't have hurted.
As for the financial stuff that Ron says... well, I don't think it answers an awful lot. Just as the Echo are undoubtedly whipping up our current financial wobbles into a major catastrophe for the purposes of shifting copy, equally I don't see Ron's riposte as allaying all of our fears as to how solvent the club is at the moment. Dealing dispassionately in a few facts as we know them:
* The accounts reveal trading losses at the end of last year in excess of £2m.
* The club failed to pay HMRC £680K in July when that debt fell due, and has only obtained a stay of execution of that debt until next month - after being taken to court by HMRC.
* Work has not started on the new ground despite full planning consent having been obtained.
All of the above point to our club being in considerable financial difficulty. Spinner's story, whilst it provides lurid copy for the Echo, is by no means cut & dried, and one wonders why Spinner thought it sensible to go to the Echo about this. Perhaps it was naievty on his part. Then again, I found it rather disappointing that Ron saw fit to have a go at Spinner in his statement, when Spinner has only ever been a fantastic servant to our club.
The McCormack bid is an interesting one. Ron is astute enough to know that much of a company's long-term financial stability is based in no small part in people's confidence in that company.
By turning down £200K from Millwall, Ron may well have achieved a clever sleight-of-hand. On the one hand, £200K isn't enough to pay the taxman, so on one level there may be little point in accepting it, since it still leaves us £480K short. Moreover, by accepting a cash bid for a player whom the manager rates so highly would also be a major signal to other creditors that we really are in a fire-sale situation, getting rid of assets in order to raise cash.
On the other hand, by turning down the £200K, he can spin it so that we appear far more financially robust than may in fact be the case, and thereby put other potential creditors at ease. The gift to Little Havens merely reinforces that view.
There is no doubt at all that Ron is an absolute master of PR - as good as King is bad. I also don't doubt for a minute that he has been late in making payments - why not; after all, the longer debts are held off, the easier cash-flow is.
But one question he needs to answer tonight is: from where and how is he going to raise the funds to pay the taxman £680,000 next month; does he have a contingency plan for staying the debt further and is he already discussing that with HMRC, or is he running the risk that HMRC will put us into liquidation in order to get its money - something HMRC tends to do with impunity?
That's my take on it all, at any rate. Clever PR by Ron, deflecting an overblown story by the Echo. I only wish he would stop allowing Geoff King to make any statements on the OS, since Geoff balls it up pretty much every time; I'm still embarassed at the way we handled Revell's departure, if largely unfussed by the fact of the departure itself.
Matt