Hi Kay,
Firstly, this is not a criticism of the Trust because I stand with what I perceive to be the majority in recognising that all Trust members are committed, passionate Shrimpers who care first and foremost about what's ultimately best for Southend. Anyone who does outwardly criticise the Trust really needs to see if THEY'd be prepared to put their heads up above the parapet and invite some of the flack. For all TB's criticism, he has at least been in the hotseat. I for one hold my hands up right now and say I neither have the time nor the inclination to put myself through it. Much kudos to those of you who do.
That said, here's an observation based on this thread, what I've seen before, and the comments I've highlighted above. I have shared this viewpoint with the Trust previously but I'm not sure it's ever hit home.
(1) The information may be available to anyone at any time and (2) committee members may be easy to find. I'm sure the Trust (and its leaders) does share what it can.
But, fundamentally:
If the Trust has a clear set of goals, an agenda, or a desired outcome (as it must); if the Trust wants to win hearts and minds, backers, and supporters (as it should); if the Trust wants to gain the right force of argument to MAKE the club take it seriously (as it absolutely needs to); then it has to continually GO OUT TO its various publics, and not expect THEM to come looking for the Trust. In a business setting, it would mean looking for different ways to reach out, and then taking advantage of every 'touchpoint' it has with its potential customers.
Sounds like management bollocks doesn't it... but it's always come across to me that this sort of debate on ShrimperZone is seen by the Trust as a threat, or an argument that needs to be shut down as soon as possible. I absolutely believe the Trust should be doing the opposite by embracing and welcoming this kind of discussion. In fact, the Trust should be STARTING these sort of discussions. These type of public discussions are a massive opportunity for the Trust to come to the fore.
For me, the Trust should be all over this thread, engaging with interested Shrimpers, listening to the arguments, managing objections by dealing with them head-on.
As I say, it's not a criticism because the above takes a lot of time and energy. And let's face it, as a collective bunch, football fans are far from reasonable at times. But it is an observation and, for me, the Trust is continually missing opportunities to rouse and energise a committed bunch of followers.