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Southend United Football Club can today announce that east London and south Essex rail operator, c2c, will be the Club’s new Front-of-Shirt sponsor for the forthcoming 2024/25 National League season.
As part of the Club’s Platinum Partnership with c2c, the train operator’s iconic logo and branding will adorn the new Macron-manufactured home, away, and goalkeeper shirts of the football club for at least the next season.
Welcoming the announcement, Tom Lawrence, Chief Executive Officer said: “We are delighted that c2c will be our front of shirt partner for the 2024/25. c2c are a well recognised and well respected brand and we are looking forward to working with them this season.
“The Platinum Partnership will see SUFC and c2c working together to deliver benefits to our supporters and the wider community.
“It’s going to be a great journey, and everyone at Southend United can’t wait to get started!”
As part of the partnership, Southend United and c2c have stated their commitment to working closely together with the local communities they serve, bringing football and rail families together to ensure that everyone enjoys a safe and memorable matchday experience when visiting Roots Hall.
Rob Mullen, Managing Director at c2c, added: “I am thrilled that c2c is able to demonstrate its commitment to the football club and wider City of Southend through this season’s shirt sponsorship and our newly acquired Platinum Partner status.
“Southend United, along with c2c, is synonymous with the city, and our visions and values for the future growth, prosperity and success (on and off the pitch) of the local area are very much aligned and at the forefront of everything we do.”
Rob continued: “Every season, thousands of Blues’ fans travel from across south Essex on c2c services to home and away matches, and we look forward to supporting everyone connected with Southend United on our journey back into the EFL.”
Southend United fans travelling to matches with c2c are reminded that children’s return tickets (aged between 5 and 15 years) are priced at just £2 at weekends and during school holidays, while adults can access a 40% discount when buying Online Advance off-peak return tickets directly from c2c website and app, helping to make football accessible for the next generation of supporters.
Southend United’s new c2c-sponsored home and away kits will be unveiled at 9am on Friday 26 July. The first team will then be wearing the new home kit for the very first time against Gillingham on Saturday, 27 July (13:00 kick-off).
Rylee Doe, Commercial Executive at Southend United, added: “We’re delighted to have c2c join us as we enter a new and exciting era in the Club’s history. From our very first meeting, we knew there was a clear synergy between both brands and our vision of how this partnership can be developed into something special.
“We’ve really enjoyed working with Rob, Eleni, Alice and Chris and we’re looking forward to working with the wider team at c2c over what will, hopefully, be a prolonged period!”
, may try this seasons on first then if it's a bit smaller than the last
