Question Club Crest - keep current one or design a new one?

[PIERS]

Leeds 70’’s badge was superb

 

[Shrimperborn1957]

Leave it alone.

 

[Supernaut]

I voted to leave it, but I do also love the idea of something bold and simple; either the 3 seaxes or a shrimp, with just our initials underneath really appeals to me.

 

[THE SEVENTIES NORTH BANK]

I would like to go back to my favourite of all time from 1969. Also, it would encourage a red and white away kit.

 

[mark387]

I wouldn't mind a tidy up of the logo to signify a new era. But also don't mind keeping this one. It doesn't really matter as long as it's clearly Southend United

 

[Shrimpergonzo]

There was a kit in the early 70s that just had a shrimp on it. Let’s go back to that!

 

[Clarky176]

Leave the badge as it is, it’s great.

 

[Texas Eslan]

I would like to go back to my favourite of all time from 1969. Also, it would encourage a red and white away kit.

Great badge this.

I wouldn’t necessarily go backwards though. I’m all for a brand new design. Modernise the badge whilst we modernise the club.

 

[Smiffy]

Doesn't really need changing. It’s fine as it is.

Maybe a new font if a “modernisation” is required.

Other than that, leave it alone.

 

[Shrimper]

Only one I'd be happy with would be a Shrimp and SUFC

 

[RetroBlue]

I would just change the font tbh the current badge fits in already with the modern era imo its clean and simple, unlike some of the clubs with council coat of arms style crests. Would be nice to have a bespoke typeface that honours the history of the club.

 

[RHB]

What is it they say? If it ain't broke, don't fix it.



Seaxe x 3 -In the Essex coat of arms, and also the badge of Essex CCC
A football - We use them a lot
A Shrimp - Our long time Nickname
Water - Southend-on-Sea

And lastly all in the current club colours, that make us unique in this League (and above)

 

[IloveShrimp]

I like the badge as it is, it’s definitely better with the Shrimp than the lion. I wouldn’t be against the consortium considering a rebrand if it was done in consultation with the Fan Advisory Board though. We could keep the basic elements and layout and just spruce it up.

Could someone post all the iterations of the crest on here?

Needs a shrimp and a kangaroo!

 

[The Original Tribal Chief]

What is it they say? If it ain't broke, don't fix it.

View attachment 30959

Seaxe x 3 -In the Essex coat of arms, and also the badge of Essex CCC
A football - We use them a lot
A Shrimp - Our long time Nickname
Water - Southend-on-Sea

And lastly all in the current club colours, that make us unique in this League (and above)

Would consider the anchor replacing the football but I like it as it is.

 

[IloveShrimp]

I like a bright coloured kit, makes the players look bigger, stronger and more imposing.
Need to do colour psychology research into what colours are the most intimidating before deciding.

 

[rigsby]

What is it they say? If it ain't broke, don't fix it.

View attachment 30959

Seaxe x 3 -In the Essex coat of arms, and also the badge of Essex CCC
A football - We use them a lot
A Shrimp - Our long time Nickname
Water - Southend-on-Sea

And lastly all in the current club colours, that make us unique in this League (and above)

Its time to look forward future and change the badge to reflect this. I would keep the Seaxe x 3 but add a toilet, a plumber and some onions.

 

[Sammy Shrimper]

No anchors please, Ron Martin has just left the building!

 

[Morty01]

No anchors please, Ron Martin has just left the building!

You've forgotten a letter!

 

[overseas shrimper]

Royal blue is so common. No

All we need to change is the blue on our kit Ron bought back the navy 25 years ago … he’s gone that goes with him!! Badge stays. … royal blue pls

Royal blue is so generic. Loads of clubs wear it. No thanks.

And if its the association with Ron that bothers you, surely you'd want the badge changed, too.

 

[fredheim_holm]

I'd be ok with a new look tbh. As others say, badges change over time and it's time for a new era. What we've got now is ok but nothing great. As long as there was strong fan oversight and it got veto'd if it wasn't agreed upon by the consensus I'd be alright with that.

Any of the graphics aficionados on here fancy quick mockup?