By Chris Phillips@cjphillips1982Chief sports reporter
In an open letter to Ron Martin, your Echo is urging the Blues chairman to back a revised plan to save the club after Southend Council failed to pass a deal because it puts "public money at risk"
Today we're asking fans, campaigner, parliamentary candidates and business people to pledge their support and help push a deal through.
Dear Ron,
For far too long it’s not been fun following the fortunes of Southend United.
We’ve seen our beloved club crawl from one crisis to the next and what used to bring us extreme enjoyment now brings seemingly never ending doom and gloom.
You won’t need telling how much the club means to so many different people.
It is a huge part of our city and our community and, in many cases, supporting the Shrimpers is something that has been passed down through different generations of our families.
But all of that is at risk right now and that is down to you
Back-to-back relegations, playing in the National League, late payment to staff, transfer embargoes, a points deduction and countless winding-up petitions have seen us fall to the lowest point in our 118-year
history.
Making it clear - today's front page of the Echo
(Image: ECHO NEWSPAPERS)
However, the biggest worry still remains as we continue to fear the football club has no future and time is running out where that is concerned.
Southend City Council have been clear in their demands and now we will be clear in ours too.
Do not be remembered as the man who killed the club and please be receptive to the revised plans coming your way.
It is too late to repair most of the damage which has been done during your ownership, but there is still time to end it in the right way.
For that to happen, put the needs of others before the money-making needs of yourself and show us you love the club the way you have tried to stress all along.
Allow the baton to be passed on to the consortium and let them finally start to restore pride and enjoyment in following Southend United once more.
Put simply, nobody benefits if the club dies and that definitely includes you.