True, but its about more than the football these days, Football has become far greater than a sport, it has become, for want of a phrase, a many headed beast, and one aspect is its influence on others Whilst footballers are not the guardians of the nations morality, than can sure give it a good old whack in the nuts if they choose to
Personally, I tend to look more towards the church for moral advice than footballers*, much like if I wanted guidance on the merits of 4-4-2 versus 5-3-2 I wouldn't go to a vicar.
I don't like to impose my own personal beliefs on others, but I'd suggest that there is probably something lacking in their lives if people are looking towards footballers (or the News of the World) for moral guidance. That said, the often misquoted Shankly quote about football being his religion but Christianity being his philosophy rings very true with me.
*Although having said that, my (married) Sunday School teacher ran off with a lay preacher.....