We need to reach out to a company called The Terrace, someone I’ve been banging the drum for for a few years.
https://theterracestore.com/
They run a few football league club shops, Exeter, Bristol Rovers, Morecombe to name a few.
That do all the crap we, and our kids/grandchildren, would want. Pint glasses, leisure wear, souvenirs etc.
The whole kids range needs to be addressed too. I have a four year old, be 5 in January, and a one year old, and I’ve never managed to get either of them a kit that has properly fitted. My eldest loves pens and keyrings at the moment, so I’d be getting them for Christmas. Bibs that say “Southend United’s best dribbler”, baby grows, little footballs anything like that. A whole Christmas range, a calendar, advent calendar etc. if I could, I’d spend a fortune on my boys at Roots Hall.
We should also have a section where we sell old programmes, like we used too. We have some fantastic fans that do photography, painting, writing etc that should be able to sell their work.
Former players/managers etc autobiographies should be available in there.
Just need to think outside the box a bit, and that’s not even touching on the replica kit range…