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League agrees improved TV deals
The Football League has extended its broadcasting agreement with Sky and ITV for three years in a deal believed to be worth in the region of £110m.
The new deal represents an increase in revenue for the 72 Football League clubs of more than 40% on the previous deal of £25m a season over four years.
Sky Sports will now broadcast about 100 games a season from the Football League's competitions.
ITV will continue to show highlights of The Championship on Sunday morning.
It will also continue with regional highlights programmes.
" am delighted ITV have agreed to extend our partnership", said Football League chairman Sir Brian Mawhinney.
"We are delivering on the promise we made to increase our clubs' commercial revenues.
"The new agreement with Sky Sports is recognition of the outstanding entertainment our clubs provide their viewers week in, week out, throughout the season.
"I am delighted ITV have agreed to extend our partnership as this ensures supporters have the opportunity to see their clubs on free-to-air television."
The agreement comes just three years after the collapse of ITV Digital, which left the Football League £178.5m out of pocket.
ITV Digital went into administration in April 2002, just one year into a three-year contract to screen Football League games.
The Football League has extended its broadcasting agreement with Sky and ITV for three years in a deal believed to be worth in the region of £110m.
The new deal represents an increase in revenue for the 72 Football League clubs of more than 40% on the previous deal of £25m a season over four years.
Sky Sports will now broadcast about 100 games a season from the Football League's competitions.
ITV will continue to show highlights of The Championship on Sunday morning.
It will also continue with regional highlights programmes.
" am delighted ITV have agreed to extend our partnership", said Football League chairman Sir Brian Mawhinney.
"We are delivering on the promise we made to increase our clubs' commercial revenues.
"The new agreement with Sky Sports is recognition of the outstanding entertainment our clubs provide their viewers week in, week out, throughout the season.
"I am delighted ITV have agreed to extend our partnership as this ensures supporters have the opportunity to see their clubs on free-to-air television."
The agreement comes just three years after the collapse of ITV Digital, which left the Football League £178.5m out of pocket.
ITV Digital went into administration in April 2002, just one year into a three-year contract to screen Football League games.