
Southend United Appoint Expert Team to Launch Roots Hall Stadium Redevelopment Planning
The official website of Southend United FC

Southend United Football Club are pleased to announce the appointment of a specialist team to support the initial scoping and planning phases of the Roots Hall stadium redevelopment project.
These appointments represent a significant step forward in the Club’s ambition to deliver a modern, sustainable and commercially vibrant stadium that will serve supporters and the wider community for decades to come.
The newly appointed team includes:
- AFL Architects – Master planners and stadium design specialists, renowned for delivering forward-thinking sporting venues.
- Stadimax – Experts in stadium hospitality and business consultancy, ensuring the commercial viability of future matchday and event experiences.
- Savills – Leading international property consultants, lending their insight into site planning, valuations and development strategy.
- Stace – Cost consultants who will support budgeting, phasing and financial oversight throughout the design process.
- Wrenbridge Sport – Development managers and stadia specialists tasked with coordinating the multiple stakeholder and logistical elements involved in delivering a large-scale stadium scheme.
To kick things off, Stadimax will soon be starting a feasibility study, which will include outbound calls to individuals and businesses to gauge the appetite amongst our fan base and the local business community for various potential offerings. Those offerings may include matchday hospitality packages, use of conferencing space or potential attendance at non matchday events (such as tribute bands, concerts or sportsman’s dinners).
As part of the feasibility study process, we are recruiting a team to conduct outbound calls (not sales calls) to supporters and local businesses. If you would like to apply for this short-term role on a contractual basis. Further details can be found below.
Southend United Football Club are pleased to announce the appointment of a specialist team to support the initial scoping and planning phases of the Roots Hall stadium redevelopment project.
These appointments represent a significant step forward in the Club’s ambition to deliver a modern, sustainable and commercially vibrant stadium that will serve supporters and the wider community for decades to come.
The newly appointed team includes:
- AFL Architects – Master planners and stadium design specialists, renowned for delivering forward-thinking sporting venues.
- Stadimax – Experts in stadium hospitality and business consultancy, ensuring the commercial viability of future matchday and event experiences.
- Savills – Leading international property consultants, lending their insight into site planning, valuations and development strategy.
- Stace – Cost consultants who will support budgeting, phasing and financial oversight throughout the design process.
- Wrenbridge Sport – Development managers and stadia specialists tasked with coordinating the multiple stakeholder and logistical elements involved in delivering a large-scale stadium scheme.
To kick things off, Stadimax will soon be starting a feasibility study, which will include outbound calls to individuals and businesses to gauge the appetite amongst our fan base and the local business community for various potential offerings. Those offerings may include matchday hospitality packages, use of conferencing space or potential attendance at non matchday events (such as tribute bands, concerts or sportsman’s dinners).
As part of the feasibility study process, we are recruiting a team to conduct outbound calls (not sales calls) to supporters and local businesses. If you would like to apply for this short-term role on a contractual basis. Further details can be found below.
Once the feasibility study is complete, and the initial works have been undertaken by the consultants, we will take stock, consider funding arrangements and decide on next steps.
This is an exciting step forward for the Club and all those who care about it. The East Stand redevelopment (and the uplift of the wider Roots Hall site) is key to us delivering the Club’s goals of moving towards sustainability, improving the matchday experience for supporters and making a difference to our community.
We look forward to engaging with supporters and stakeholders as we work together collaboratively to shape what will be a landmark facility for Southend United and the wider community.
Once the feasibility study is complete, and the initial works have been undertaken by the consultants, we will take stock, consider funding arrangements and decide on next steps.
This is an exciting step forward for the Club and all those who care about it. The East Stand redevelopment (and the uplift of the wider Roots Hall site) is key to us delivering the Club’s goals of moving towards sustainability, improving the matchday experience for supporters and making a difference to our community.
We look forward to engaging with supporters and stakeholders as we work together collaboratively to shape what will be a landmark facility for Southend United and the wider community.